Designing the only path forward for 1M+ buyers blocked from bidding.

Copart runs thousands of vehicle auctions daily.
Most buyers arrive expecting to bid immediately.

But for many, that’s not possible. They need a broker to participate.

Buyers explore brokers on this microsite.

Once they leave to contact a broker, what happens next becomes invisible.

Step 6 onwards, the actual conversion funnel, was completely invisible.

From the outside, the flow worked.
Buyers landed on the page and browsed brokers.

But in practice, the experience broke down quickly.

It started with a scattered experience.

Brokers were spread across different parts of the site, with no single place to see all options.

There was also confusion about a brokers’ perceived value.

Buyers didn’t understand why brokers existed or when they were required.

Then came the search for relevance.

Brokers were listed alphabetically, across multiple pages, with no way to filter by location or services.

Then came hesitation.

Fees were visible, but unexplained.
Different numbers across brokers, no context → uncertainty.

And finally, indecision.

At the moment of action, the interface failed.
Multiple CTAs, no clear hierarchy.

Users didn’t know what to do next.

By the time buyers reached a decision, they had already lost confidence.

So, the real challenge

This wasn’t just a discovery problem.

The experience didn’t support users at the moment they needed to act.

Experience that makes the system clear, helps users find relevance, and guides the next step.

Launched April 2026.

Now live for 1M+ buyers across 198 countries.